Our Story

Branded Gen Inc. is more than a business or ministry, it’s a God-ordained mission to transform lives, unleash creativity, awaken Kingdom identity, ignite purpose, brand people, brand products, influence industries, rebrand Jesus, and inspire a generation to seek first the Kingdom of God. We exist to raise up bold, obedient, and fearless leaders who will impact the world with unshakable faith, unwavering purpose, and unstoppable power.

The story began in 2010, when Jared Stadtman, sitting in a jail cell and reflecting on the destructive path his life had taken, a path shaped by the pain of sexual abuse and childhood trauma, received a thought that could only have come from the Lord. In that moment, he envisioned a family traveling the country in an RV, hosting conferences that would help people become fit from the inside out. Though the dream seemed impossible at the time, it planted a seed of divine purpose in Jared’s heart.

In 2011, Jared married Whitney, marking the beginning of their adventure together as a couple committed to faith, family, and purpose.

In 2014, a stranger gave Jared a prophetic word: he would impact the world, but not from a pulpit. Though unclear at the time, this word laid the foundation for what would eventually become Branded Gen Inc.

In 2016, Jared and his wife Whitney launched BRAND3D, a clothing line with the tagline “FIT FOR PURPOSE.” Designed to inspire people to get spiritually, mentally, and physically fit for their God-given calling, it was an early expression of their mission to equip others for purpose-driven living.

In 2018, they took the next step by founding BRANDED GEN INC. The vision was clear: to provide a collection of businesses, products, services, digital content, and resources that would under the umbrella of Branded Gen and brand people, brand products, brand industries, and empower people to discover their identity in Jesus. Branded Gen exists to awaken the unique BRAND and VALUE PROPOSITION in every individual, helping them understand they were created for a purpose and capable of extraordinary things to offer and change the world.

A year later, in 2019, another divine encounter birthed The Legion of WAYB4, a groundbreaking graphic novel series. This epic tale of two boys discovering their ultimate destiny in an alternate dimension became a cornerstone of Branded Gen’s mission to inspire through storytelling while imparting timeless spiritual truths with biblical undertones.

By 2024, the Stadtman family had fully embraced the call to involve their greatest assets, their sons, Warrior and Legend. During a brainstorming session on a road trip in 2023, The Extraordinary Adventures of Shifter and Swifter was born. This YouTube channel blends identity, creativity, and fun to inspire kids across the nation. That same year, Whitney launched Raising the Remnant, a bold, faith-centered podcast offering a fresh perspective on parenting in a rapidly changing world.

In 2025, with hearts fully surrendered to God’s leading and the Holy Spirit as their guide, they are embarking on a journey of faith, boldness, creativity, and fulfilling their purpose as a family.

Fueled by a shared family vision, they aim to BRAND PEOPLE, BRAND PRODUCTS, BRAND INDUSTRIES, and REBRAND JESUS for a generation through captivating storytelling, cutting edge products, produce inspiring and transformative digital content, writing meaningful works, call to action speaking engagements, and ignite a bold, courageous faith in a generation to live a life that demands an explanation.

This God-ordained mission demands tremendous sacrifice, unwavering dedication, and a willingness to embrace the unknown. Yet, it is the Stadtmans' steadfast obedience to God’s calling that ignites their courage and fuels their resolve. Every challenge they face is a testament to their faith in action, a bold declaration of trust in God’s plan. With hearts set on leaving a legacy of transformation, they are determined to reflect the extraordinary power of God’s love and purpose, inspiring others to partner with them and live with the same boldness and conviction.