What is Branded Gen’s Mission and Vision?
Mission
Branded Gen exists to spark a revolution of faith, creativity, and purpose. Our mission is to create unforgettable encounters with God, equipping individuals with the resources to grow spiritually and creatively, empowering them to step boldly into their unique callings, and inspiring the world through captivating entertainment, stories, and content that bring the Gospel to life.
We are committed to raising up a generation of leaders who embody faith, courage, and integrity. These are individuals who step into their God-given callings with boldness, like Abraham, who trusted God’s promises even when the path was unclear (“By faith Abraham obeyed when he was called to go out to a place he was to receive as an inheritance. He went out, not knowing where he was going.” — Hebrews 11:8), and Ruth, who embraced her purpose with loyalty and faith (“Where you go I will go, and where you stay I will stay. Your people will be my people and your God my God.” — Ruth 1:16).
Inspired by Esther’s fearless determination to fulfill her divine purpose (“If I perish, I perish.” — Esther 4:16) and Peter’s willingness to step into the impossible (“‘Lord, if it’s you,’ Peter replied, ‘tell me to come to you on the water.’ ‘Come,’ he said.” — Matthew 14:28-29), we provide the mentorship and tools needed to develop leaders who will transform the world for God’s Kingdom.
Through every story, event, project, and connection, we are dedicated to making faith tangible, relevant, and transformative.
Vision
We envision a world where the next generation rises up, fully alive in their God-given purpose, fearlessly shaping the future with love, hope, and creativity. Branded Gen is not just an organization—it’s a movement of people united by a shared passion to see hearts ignited and lives transformed.
As we equip leaders to walk in faith like Abraham (Hebrews 11:8), act with boldness like Esther (Esther 4:16), and lead with integrity like Moses, who trusted God to guide him in his inadequacy (“Now go; I will help you speak and will teach you what to say.” — Exodus 4:12), we are building a community rooted in faith that overflows into action. These leaders will live lives that demand an explanation, shaping the culture around them through radical love, creativity, and the relentless pursuit of God’s call.
This is more than a mission; it’s a calling to be part of something extraordinary. Together, we are building a legacy that will echo through generations—a legacy of hope, creativity, and the pursuit of a God who transforms everything He touches.
Fuel the Vision
Your support makes this movement possible. Together, we can ignite a ripple effect that impacts lives for eternity.